THE "wild west" is how one Australian iPad user describes the new media frontier. Apple has left newspapers and magazines to decide what they want to do with content, layout, fees and advertising, and each is trying something different. Each organisation is excited about the new tablet computer, but none dare pretend to know what might work.
Fairfax Media, owner of The Sunday Age, is one of the first major Australian media companies to market, with iPad apps for The Age and The Sydney Morning Herald expected soon.
A complete version of the printed newspaper, initially offered free and including all sections, will be delivered digitally to iPads about 2am each day. There will be search menus, zoom and the capacity to share articles by email, but no added extras such as breaking news, photo galleries or videos initially. Future versions are expected to include them.
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